9 min read
Why latent and explicit demand directly impact your marketing ROI
Any marketing campaign designed with the objective to succeed is mainly built around who their target audience
We work exclusively with business to business clients who are stuck around £350 - 500k and want to scale up to £1m turnover and more using the exact same strategies, processes and systems that have helped multiple clients achieve this and more.
Every owner deserves a seven-figure business that gives them good six-figure profits, more fun, freedom and fulfilment. Modern business growth is predictable and every successful business moves through 5 stages as it grows. Unfortunately, 70% of businesses get stuck in the "struggle zone" and never get out.
In this video, I discuss why this happens, how to identify where you are now and what your next steps need to be to move towards the business that you deserve.
If you own, run or work in a B2B business and feel like you are stuck around £350 - 500k and want to scale to £1 million turnover, then let’s have a 30 minute chat about your goals, challenges, gaps and timescales. We will share ideas to help you unlock the true power of proven strategies, process and systems that we have seen work and will help get you there. Click the button below to book a call to talk to one of the team.
After working with hundreds of business to business clients and helping them grow, we have identified what does and what doesn't work. The simple fact is that modern business growth does not happen by chance or by luck, it is predictable, measurable and planned.
We created the STEPS methodology around the principles and processes that drive predictable growth, the four cornerstones of:
Strategy - Creating an effective growth strategy that is focused on revenue growth and alignment of the entire business.
Traffic - Attracting highly-targeted traffic and unstoppable lead generation that converts that traffic into leads in your CRM.
Engagement - Engaging and nurturing your leads through a structured sales process aligned with how your buyer buys.
Promoters - Delight your customers and turn them into promoters who will drive referrals, reviews and upsell revenue.
At the heart is a connected System of technology and tools, that acts as a single source of truth, measuring what is working and what is not and allowing you to make data-driven decisions on your business growth.
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Strategy first. Over the past 8 years working exclusively with B2B businesses on their lead generation, customer acquisition, systems and business growth, the key to success and failure has been the time spent creating and developing a detailed measurable growth strategy. A strategy that involves all the key stakeholders, to align the overall business goals with marketing, sales and service goals.
It is vital to align everyone around goals to ensure predictable business growth with metrics and milestones to measure that growth. Indeed we would go as far as to say that the businesses who are struggling are those who are relying on individual tactics, hoping they work and have not developed a robust strategy for growth that identifies and measures the tactics that will work.
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