Every business we speak to is at a different stage of their digital transformation journey. Some have robust digital marketing and sales strategies in place, so are looking to embrace the latest inbound, social media and account-based marketing strategies, to increase alignment between marketing, sales and service and target key accounts.
Others are at the start of the journey and spending time planning out a detailed strategy and identifying the key tactics that will help them grow traffic, leads, customers and revenue is the most important focus. Then supporting them as they execute this strategy, optimising and reporting on results month by month.
Our range of service packs reflects this diversity of B2B businesses that we can support, both strategically and tactically, to grow better.
More Business Growth Options
Inbound Growth Strategy
Complete strategy planning and development for your business.
We analyse and audit your existing customer base and market sector building you a measurable growth strategy.
The result will be a strategy covering every element of your business growth, guaranteed to deliver predictable growth in traffic, leads, customers and revenue to your business.
Includes:
– Market Analysis
– Key Buyer Persona Identification
– Website Conversion Optimisation Audit
– Keyword List
– Content Strategy Development
– Social Media Strategy – LinkedIn, Twitter
– Conversational Strategy
– Lead Nurturing Strategy
– Marketing Automation & Email Strategy
– CRM & Tech Stack Recommendations
– Sales Automation Strategy
– Customer Service & Marketing Strategy
– Metrics, Reporting & Analytics
FROM £1995 + VAT Single Payment
Note: This is a stand-alone piece of work which you can then execute on your own or with our support.
Inbound Business Growth Core Pack
You are happy to execute the majority of your strategy with your internal team.
DME will run the initial on-boarding to ensure all teams are aligned around the strategy, training, coaching, some key tasks and monthly reporting to project manage the delivery of your strategy.
Includes:
– Hubspot On-Boarding
– CRM Set up & Integration
– Buyer Persona Development
– Keyword Research & SEO Development
– 2 x Optimised Blog Posts
– Website Optimisation
– Conversion Path Creation*
– Content Offer Creation
– Basic Social Media Posting – One Channel
– Social Media Monitoring
– Email Marketing
– Monthly Analytics & Reporting
– Monthly Review Meeting
*Conversion Path Creation includes Call To Action, Landing Page, Thank You Page and Follow-Up email.
FROM £2495 + VAT Per Month
Note: Growth Pack Requires Hubspot Marketing Pro and Sales Starter
@ £697 Per Month
Inbound Business Growth Scale Up Pack
Your team are on-boarded, your strategy is established and starting to deliver results, the data is telling you what is working, and it is time to scale up your business growth.
You want to utilise all of the DME team experience and skills to execute your strategy. We will identify and prioritise tasks and workflows, identify on-going team training where necessary, executing each element of the strategy for you.
Includes:
– Buyer Persona Expansion
– Keyword Research
– Link Building & SEO Development
– Google Adwords – PPC Campaigns
– PPC Landing Page Development
– Social Media Paid Campaigns – LinkedIn
– Paid Ad Management – PPC & Social Ads
– 4 x Optimised Blog Posts
– Website Optimisation
– Conversion Path Creation*
– Buyer’s Journey – Offer Creation
– Workflow Set up and Optimisation
– List Segmentation
– Lead Assignment & Hand Off
– Social Media Posting – Multiple Channels
– Social Media Monitoring
– Social Media Inbox Management
– Email Marketing
– Live Chat / Chat Bot Set Up
– Monthly Analytics & Reporting
– Monthly Review Meeting
FROM £4995 + VAT Per Month
Note: Scale Up Pack Requires Hubspot Marketing Pro or Enterprise – P.O.A
Inbound Growth Strategy Launch Day
Starting from £2995 + VAT
The Inbound Growth Strategy Launch Day is the perfect way to kick-off your Marketing Strategy and it has three huge benefits:
Team Alignment – It aligns your core marketing, sales, operations and customer service teams around revenue goals.
Personal Buy In – It helps each team member understand their own responsibilities, accountability and goals.
Accountability & Momentum – It builds an unstoppable momentum behind your inbound growth strategy, with the entire organisation set up for success.
Our client’s feedback is that having this kick-off launch day is the most valuable investment they make and gives the biggest return on investment over the initial 12 months.
Build Your Own Growth Service Pack - BYO
We understand that every business has different resources, skills and requirements for support. Some may not fit the above packages and want to have a hybrid of the services with certain tasks being required some months and not others. This is there the “Build Your Own” service pack gives the ultimate in flexibility. No monthly contract or retainer. Simply identify the task you want to be completed and DME will do the rest.
Success Stories – Client Testimonials
DME helped build us a digital inbound strategy to increase awareness around us as a business. This helped position us as thought-leaders in our industry resulting in connection, engagement and leads from people we had never spoken to before.
Steve BusseyOwner, Salestrong
We have been working with DME to move our business forward digitally and impliment a strategy to achieve this. The support and advise we have received has been outstanding. The whole team go out of their way to help and are very proactive in their approach.
Claire PetchDirector, LAGAT College
I have been shown by Digital Media Edge, the power of digital inbound marketing. A 3 stage process of developing a strategy that is outcome focused, executing that strategy and then optimising the results. The results have been fantastic, with DME operating as a team within our team at each stage.
Jim BowenManaging Director, Battles
Frequently Asked Questions
We understand that every project and client has different goals, challenges, gaps, resources and timelines. Here are some of the commonly asked questions that we receive. But if you have anything else you want to know then use the live chat or reach 0ut via the form at the bottom of the page.
Do you do project work or work on a monthly retainer?
At DME we have found that when planning out timescales and results alongside a client, it simply makes sense to align ourselves with metrics and KPI’s across a 12 month period, so everyone involved has clearly defined expectations. A monthly retainer is the most cost effective approach to the majority of client projects, for this reason.
Do you only work in specific sectors?
Over the past 5 years we have become experts in B2B marketing and sales, with success in Manufacturing, Engineering, Technology and Education sectors. We understand what works in these sectors and how to help clients maximise their growth potential. We have done work in B2C markets but if we do not feel that our skills are a good fit for a client in this sector, we will be honest from the start and recommend a better fit agency from our network.
Do you offer a guarantee?
Any client who has been through the process with DME will tell you that we are totally transparent and insist on goals and KPI metrics to work to, aligned with the growth goals of the business. We are looking for a 20 – 30% increase in traffic, leads, customers and revenue each year. So we would not work with a client that we did not feel we could deliver this level of result to.
Can you help us plan out our growth strategy?
We are a “strategy first” agency and will not work with a client who is not willing to embrace this approach. The time spent carefully planning out the growth strategy for specific clients in specific verticals is what sets us apart form the “tactical” apporach of the majority of marketing agencies who have internal skill sets and then try to sell those to as many companies as possible. We let the strategy dictate the tactics that will work for a client and then focus on executing and optimising each tactic to ensure success.
Do you work with our existing marketing and sales teams?
On every project DME focus on bringing our unique inbound knowledge and expertise. to work alongside your own in-house team. We will identify what skills and resources a client already has internally and bring our own expertise to compliment those skills and ensure that targets are hit. We will run internal coaching and training sessions, to align your existing teams around the overall goals and milestones. We pride ourselves on being a team within a team.
Why do you offer fixed service packages?
All the above packages have been carefully put together to ensure that the correct tasks are being focused on at the correct time, as a business grows. Once we have a strategy in place, we will know what works needs doing over the first 12 months, then in the following 12 months to continue predictable growth for the business. We are aiming to establish competitive advantage for our clients in their market place, to dominate their competition and be seen as the thought-leaders in their industry by their prospects and customers. Our packages are aimed at achieving this. Although there is always felxibilty where required.
Connect With DME
If you have any questions regarding the creation or execution of an effective marketing and sales strategy for your business, please reach out and get in touch. Call, message, email or live chat - Whatever suits you...
Digital Media Edge Ltd, Acorn House, Lindum Business Park, Station Road, Lincoln, LN6 3QX
+44 1522 775 354
support@digitalmediaedge.co.uk
Digital Media Edge
Acorn House,
Lindum Business Park,
Station Road,
Lincoln,
LN6 3QX
Tel: 01522 775 354
Email: support@digitalmediaedge.co.uk